A small, high-performance motorcycle was central to his plans. Fujisawa had been thinking about a long term expansion strategy, and unlike other Japanese companies, they did not want to simply boost production to cash in on the recent economic boom in Japan.
Soichiro Honda was primarily the engineering and production leader of the company, always with an eye towards winning on the racetrack, while his close partner Fujisawa was the man of finance and business, heading up sales and formulating strategies intended to dominate markets and utterly destroy Honda Motor's competitors. The idea for a new 50-cubic-centimetre (3.1 cu in) motorcycle was conceived in 1956 when Honda Motor's Soichiro Honda and Takeo Fujisawa toured Germany and witnessed the popularity of mopeds and lightweight motorcycles. 3 You meet the nicest people on a Honda.The Super Cub's US advertising campaign, You meet the nicest people on a Honda, had a lasting impact on Honda's image and on American attitudes to motorcycling, and is often used as a marketing case study. Variants include the C100, C50, C70, C90, C100EX and C70 Passport, as well as the Honda Trail series. In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, and 100 million in 2017, the Super Cub is the most produced motor vehicle * in history. The Honda Super Cub or Honda Cub is a Honda underbone motorcycle with a four-stroke single-cylinder engine ranging in displacement from 49 to 124 cc (3.0 to 7.6 cu in). Step through pressed steel monocoque underboneįront: Leading link (early), telescopic fork (late)
Horizontal 49–124 cc (3.0–7.6 cu in) 4-stroke air-cooled singleģ- or 4- speed semi-automatic transmission with wet multi-plate centrifugal clutch
Honda Super Cub in the Honda Collection Hall in JapanĬub, C100, C102, C65, CM90, CM91, C110, C50, C70, C90, Passport, EX5, Dream 100, EX5 Dream, C100EX, Super Cub 50, Super Cub 110, Press Cub.
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